I was entrusted with rebuilding my current agency's new website as part of our rebrand initiative. Built using Next JS and Sanity CMS, the project provided an excellent opportunity to showcase our technical capabilities while implementing our own design system.
One of the highlights was implementing playful animations and transitions using GSAP. The animations were carefully crafted to enhance user experience without compromising performance, creating smooth and engaging interactions throughout the site. I particularly enjoyed developing the case study page transition sequences and the “Dare To Go All In” horizontal scroll section on the About page.
The primary objectives were to execute our refreshed design system, inject life and movement into the user interface, and ensure the site was fully optimised for performance. This included careful construction of UI components, optimising images and assets, and ensuring fast load times across all devices. The result is a website that not only represents our brand effectively but also demonstrates our technical expertise and attention to detail.